December 4, 2017, Saskatchewan Health Authority will start its
journey in redefining how Saskatchewan residents receive health-care services. Each of the more than 44,000 employees and physicians will begin to create a unified health-care system that will ensure each person can expect and will receive high-quality and timely care regardless of where they live.
The diversity of our province remains, but the boundaries once in place to administer health-care services no longer exist. Our province will continue to appreciate the value of services delivered locally and the unique identities of communities. And, we, as a system, will become more responsive to these local needs of patients, clients and residents. We will be defining who the Saskatchewan Health Authority is at its beginning and will strive to be in the years to come. Together, we will create our brand.
A brand is not a physical thing. It is not a logo. Brands don’t heal a wound, hold your hand during a painful procedure or provide comfort in your time of need; people do. Employees and physicians will build our brand, which is a two way street of truthfulness. Our patients, clients, residents and families will experience the brand we are committed to delivering as a provincial health system.
A consistent visual identity is an important foundational element in establishing a strong and recognizable brand. Saskatchewan Health Authority's Visual Identity Guide is just the start. There is a significant amount of work ahead in the coming months to establish our brand together. But to begin, a consistent application of the Authority’s logo and adherence to the Authority's Visual Identity Guide coupled with delivering positive experiences to our patients, residents and clients will be a pivotal first step in establishing our new identity.
Saskatchewan Health Authority logo files can be accessed, with permission, through your local Saskatchewan Health Authority Communications area.
This initial comprehensive visual identity guide outlines the requirements for using our new logo, font requirements, and other design elements foundations to the new Authority's identity. This guide will also provide initial co-branding guidance for units, programs, services, facilities and partners that have developed their own logos.
Everyone who works for, supports, partners and interacts with Saskatchewan Health Authority will be responsible for maintaining the integrity of our visual identity, and adhering to these standards.
To apply these standards, work in collaboration with the local Saskatchewan Health Authority's Communications area. It is expected that professional designers, including Saskatchewan Health Authority desktop publishers, outside contractors and partners such as foundations and community-based organizations, will collaborate with Communications in creating materials utilizing the Saskatchewan Health Authority visual identity, and adhere to the Authority’s associated standards.
Use of the Saskatchewan Health Authority logo to endorse or support third-party, for-profit agencies is strictly prohibited. Endorsement of third-party, not-for-profit agencies/entities or community partners by Saskatchewan Health Authority must be approved, in writing, by the Executive Director of Community Engagement and Communications or approved designate.
Copying/pasting the Authority logo from print and digital products, including web-based applications (screenshots), for replication is strictly prohibited.