Brand / Logo

On December 4, 2017, Saskatchewan Health Authority started its journey in redefining how Saskatchewan residents receive health-care services. Each of the more than 44,000 employees and physicians began to create a unified health-care system that will ensure each person can expect and will receive high-quality and timely care regardless of where they live.

The diversity of our province remains, but the boundaries once in place to administer health-care services no longer exist. Our province will continue to appreciate the value of services delivered locally and the unique identities of communities. And, we, as a system, will become more responsive to these local needs of patients, clients and residents.  We will be defining who the Saskatchewan Health Authority is at its beginning and will strive to be in the years to come. Together, we will create our brand.

What is branding?

A brand is not a physical thing. It is not a logo. Brands don’t heal a wound, hold your hand during a painful procedure or provide comfort in your time of need; people do. Employees and physicians will build our brand, which is a two way street of truthfulness. Our patients, clients, residents and families will experience the brand we are committed to delivering as a provincial health system.

Why visual identity first?

A consistent visual identity is an important foundational element in establishing a strong and recognizable brand. Saskatchewan Health Authority's Visual Identity Guide is just the start. There is a significant amount of work ahead in the coming months to establish our brand together. But to begin, a consistent application of the Saskatchewan Health Authority’s logo and adherence to its  Visual Identity Guide coupled with delivering positive experiences to our patients, residents and clients will be a pivotal first step in establishing our new identity.

Saskatchewan Health Authority's Visual Identity

This initial comprehensive visual identity guide outlines the requirements for using our new logo, font requirements, and other design elements foundations to the new Authority's identity. This guide will also provide initial co-branding guidance for units, programs, services, facilities and partners that have developed their own logos.

• Visual Identity Guide (December 2017)
• Logo Application Addendum (January 2018)
• Logo Guideline Brochure (May 2018)
  

Everyone who works for, supports, partners and interacts with Saskatchewan Health Authority will be responsible for maintaining the integrity of our visual identity, and adhering to these standards.

To apply these standards, work in collaboration with the local Saskatchewan Health Authority's Communications area. It is expected that professional designers, including Saskatchewan Health Authority desktop publishers, outside contractors and partners such as foundations and community-based organizations, will collaborate with Communications in creating materials utilizing the Saskatchewan Health Authority visual identity, and adhere to the Saskatchewan Health Authority’s associated standards.

Requests to use the Saskatchewan Health Authority (SHA) logo are limited to programs and services that are offered by, in partnership with or sponsored by the SHA. The SHA logo should be displayed on all appropriate promotional and communication material. Programs/initiatives that have been developed in partnership with the SHA must acknowledge the SHA as a partner. The use of the logo must be in accordance with logo guidelines.

We recommend that in addition to reviewing the Logo Guidelines brochure, staff and vendors download and review the Visual Identity Guidelines as it outlines important information needed to create printed materials, signage and promotional items.

The SHA logo is available by request. Please contact info@saskhealthauthority.ca and specify:

• Why the logo is needed.
• Where the logo will appear.
• Attach final artwork for all proposed uses with indication of where the SHA logo will be placed.
• How long the logo be used for.
• What format you require the logo to be in.

All logo files must be provided by Communications. Recreating the logo or any of its elements, and/or copying the logo from another source, is strictly prohibited. Vendors and organizations that use the SHA logo without consent may be in violation of the SHA's copyright.

Please note Saskatchewan Health Authority reserves the right to deny and/or revoke logo usage rights at our sole discretion.

​Third-Party, Partner or Sponsorship Use

Use of the Saskatchewan Health Authority logo to endorse or support third-party, for-profit agencies is strictly prohibited. Endorsement of third-party, not-for-profit agencies/entities or community partners by Saskatchewan Health Authority must be approved, in writing, by the Executive Director of Community Engagement and Communications or approved designate.

Logo Replication

Copying/pasting the Saskatchewan Health Authority logo from print and digital products, including web-based applications (screenshots), for replication is strictly prohibited.

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