Today, the Jim Pattison Children’s Hospital (JPCH) is announcing the launch of its No Baby Unhugged program after being awarded the Huggies® No Baby Unhugged Hospital Grant of $25,000. JPCH is the seventh hospital to receive the No Baby Unhugged® grant in Canada, and is the first hospital in Saskatchewan to receive the grant since the inception of the program in 2015.
Through the No Baby Unhugged program, JPCH has invested in a new volunteer program to ensure all babies in the Neonatal Intensive Care Unit (NICU) receive much-needed physical human interaction, should circumstances prevent a parent from being at their side.
“The NICU at JPCH is looking forward to offering the No Baby Unhugged Program,” said Krystal Baier, Manager, NICU and NICU Transport at JPCH with Saskatchewan Health Authority. “This program will provide amazing support to our babies, families, and staff. We look forward to continuing to grow the program and offer this invaluable service.
On September 29, JPCH officially opened its doors to offer cutting-edge equipment and facilities for children, mothers and families. This new facility will provide the highest quality of care to put Saskatchewan at the forefront of research and innovation.
“During one of busiest times of the year, we know that sometimes, for some families, hugs can be hard for parents to give,” said Nadia Malowany, Brand Team Leader, Infant Care at Huggies Canada. “We are very excited to integrate our program to another hospital partner who can provide the power of hugs and provide special developmental care to ensure babies get the hugs they need to thrive.”
“Human touch and hugging are some of the most important stimuli that premature babies can get in the NICU in order for their brains to mature. The launch of this initiative looks to provide parents, nurses, and healthcare professionals with the materials and support required to spread the messaging of the power of hugs,” said Malowany.
To date, Huggies® has provided $175,000 CAD in grants to seven baby hugging programs in Canadian hospitals, benefitting hundreds of babies admitted to NICUs and Pediatric Intensive Care Units (PICUs) each year, including: Jim Pattison Children’s Hospital, Michael Garron Hospital, Markham Stouffville Hospital, Nanaimo Regional General Hospital, Victoria General Hospital, Cape Breton Regional Hospital and Southlake Regional Health Centre.
About Jim Pattison Children’s HospitalOfficially opened on September 29, 2019, the new Jim Pattison Children’s Hospital offers state-of-the-art equipment and facilities for children, mothers and families from across our province. Centrally located next to the University of Saskatchewan campus in Saskatoon, our new maternal and children’s hospital offers 176 beds, neonatal intensive care, pediatric intensive care, general pediatrics, pediatric emergency and ambulatory services. Maternal services include labour and delivery, antepartum and postpartum care. For more information, visit here.About the Huggies® BrandHuggies® believes deeply in the Power of Hugs. That’s why every Huggies® diaper and wipe is inspired by parents’ hugs. For nearly 40 years, Huggies® has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies® promise to ensure babies get the care they need to thrive, including innovative everyday products, growing hospital hugger programs, specially-designed products for the smallest of babies, and on-going clinical research and resources. Huggies® is the #1 diaper brand in Canadian hospitals and partners with NICU nurses to develop diapers and wipes that meet the specific needs of pre-term infants. For more information on Huggies® No Baby Unhugged program, visit www.nobabyunhugged.ca.About Kimberly-ClarkKimberly-Clark (NYSE:KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world’s population trust Kimberly-Clark brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest Kimberly-Clark news and to learn more about the company’s 143-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.