Choosing Images for Print, Web and Digital Applications

Using high-quality images helps ensure SHA materials look professional, credible, and visually consistent.

All images used in SHA print, web, digital, and external materials must be authentic, appropriately licensed, and sourced from approved channels. AI-generated images are not permitted for internal or external SHA communications materials.

Use images that are:

• Sharp and in focus
• Well-lit and clear
• Large enough for the intended use
• Free of pixelation or distortion
• Appropriate for the audience and message

Best practices for print:

• Use the original photo whenever possible
• Choose the highest-quality version available
• Avoid screenshots, website images, and social media downloads

Best practices for digital and web

• Use clear, high-resolution images
• Avoid enlarging small images, as this reduces quality

Avoid using:

• Blurry or out-of-focus photos
• Pixelated images
• Screenshots
• Images copied from PowerPoint, Word documents, PDFs, or websites
• Low-quality logos or graphics

Quick quality check

Before submitting an image, ask:

1. Is it sharp and clear?
2. Is it the original file?
3. Will it look good at the size it will be used?
4. Does it reflect SHA's professional standards