Sub-Brand Development and Department Identifiers

Sub-Brand Development

No Saskatchewan Health Authority program, unit, service, facility or entity may create a sub-brand, including but not limited to a logo, website, social media account, app or other branded asset, without prior written approval from the Vice-President of Community Engagement and Communications or their designate.

Approval must be obtained before any sub-brand discussions or project work begins, including engaging a designer, consulting external stakeholders, or developing preliminary concepts.

Department Identifiers

To support consistent application of the SHA visual identity, Communications can develop approved department identifiers for programs, units, services and departments. Department identifiers provide a standardized way to distinguish teams while maintaining alignment with SHA brand standards.